Charter Communications Advances Interactive TV with Concurrent and FourthWall Media
By utilizing FourthWall Media's Enhanced TV Binary Interchange format (EBIF) platform and Event Stream Collection, Concurrent extends its already deployed video on demand data solution to provide Charter with anonymous data on usage across its linear, DVR and interactive platforms.
"Charter's customers, programming providers and advertisers look to us to provide the most advanced television services available today," said Jim Heneghan, Charter Senior Vice President, Advertising Sales. "Leveraging the strengths of Concurrent and FourthWall Media builds a foundation that provides advertisers with a more complete picture of audience demand and better engages consumers."
Concurrent's unique data collection and management expertise and FourthWall's proven ETV platform enables Charter to offer the latest in interactive advertising and programming.
"Rapidly expanding consumer demand for video content and interactivity across different platforms has created new opportunities for operators to enrich the viewing experience," said Paul Haddad, Concurrent's vice president and general manager of Media Data and Advertising Solutions. "Concurrent's Media Data and Advertising Solutions in partnership with FourthWall Media enable operators to fulfill their advanced advertising, interactive television and data measurement initiatives."
"We are very pleased to partner with two great companies like Charter and Concurrent," said Tim Peters, FourthWall Media CEO. "Charter's commitment to this partnership and the deployment of our EBIF Platform and audience measurement solution means the cable industry is well on its way to fulfilling the promise of advanced advertising."
Concurrent (Nasdaq: CCUR) is a global leader in innovative solutions that enable the seamless delivery, management and monetization of video on any screen. Built on a solid foundation of video firsts and Emmy(R) Award winning technology, Concurrent's screen-independent video delivery and media data solutions create a truly holistic, 360-degree view of the consumer video experience. By harnessing the full potential of video, Concurrent provides customers in the cable, telco, wireless, web, advertising and content development industries with new revenue opportunities such as advanced advertising. Concurrent's video solutions are built upon a rich heritage of high-performance real-time technology, which also powers solutions for the defense, aerospace, automotive and financial industries.
Concurrent is a global company with offices in North America, Europe and Asia. For more information, please visit http://www.ccur.com/.
About FourthWall Media
FourthWall Media(TM), formerly known as Biap, is an advanced advertising solutions company that is fundamentally changing how television advertising is delivered and measured. This Emmy-nominated media company is leading the interactive television revolution through solutions that break through the 'fourth wall' to engage audiences, extend cable subscriber loyalty, and deliver detailed measurement and reporting. The company's products include the cross-platform EBIF Platform, the Ad Widgets(R) end-to-end advertising system, AdAim Audience Measurement Suite, and TV Widgets(R), a suite of EBIF applications such as eBay on TV, Fantasy Football and Yellow Pages on TV. FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, DISH Network, and other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at http://www.fourthwallmedia.tv/
Charter Communications, Inc. (OTC Bulletin Board: CCMM) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter Cable(TM) video entertainment programming, Charter Internet(TM) access, and Charter Phone(TM). Charter Business(R) similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, video and music entertainment services, and business telephone. Charter's advertising sales and production services are sold under the Charter Media(R) brand. More information about Charter can be found at http://www.charter.com/.
For more information, contact: Concurrent Media Relations Rebecca Biggs Cohn and Wolfe 404.242.8763 Concurrent Investor Relations Kirk Somers 678.258.4000 Ellen Cooper EC Consulting 646.419.0006 Charter Media Relations Anita Lamont 314 543 2215 firstname.lastname@example.org
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