ST. LOUIS, Feb. 27, 2012 /PRNewswire/ -- Charter Business, the commercial services unit of Charter Communications, Inc. (NASDAQ: CHTR) ("Charter") generated nearly 20 percent revenue growth during 2011. With double digit growth in each year of its 10 year history, Charter Business generated revenue of $583 million in 2011, growing revenue by an all time high of nearly $90 million. Charter Business provides a broad range of communications services to busineses of all sizes, from small companies with a handful of employees to multibillion dollar companies with operations in multiple locations requiring complex communications services.
Charter Business is targeting even higher growth in 2012. In addition to investments to expand product offerings, enhance service reliability and upgrade back-office solutions, Charter Business is launching a new, long-term brand campaign to build a strong presence in the commercial services space.
This week, Charter Business rolls out its first fully integrated brand advertising campaign, titled "Everyday Victories." [Links to 2 ad spots are below.] During its decade of offering commercial services, Charter Business has always focused its advertising on businesses of all sizes. However, the integrated "Everyday Victories" campaign aims to create more continuity, awareness, and consideration for the brand among business decision makers.
The campaign features affable spokesperson, Johnny Ray Meeks, a native of Charter's home town of St. Louis, who visits Charter Business customers to hear their stories about how Charter Business helps them accomplish their goals. Produced in conjunction with The Richards Group of Dallas, Texas, these straightforward, lighthearted ads feature business owners talking about their everyday victories fueled by Charter Business Internet's product superiority over DSL, reliable business phone service, and TV and digital music solutions.
"Today's business owners understand that it's the fundamentals of running a business – the everyday victories – that fuel success. And Charter Business is there to provide the essential communications services that are vital to making it all happen, for businesses small and large," said Jim McGann, Charter Business Senior Vice President. "We've got great momentum and look forward to not only growing our business, but continuing to provide the communications tools our customers need to grow theirs."
"Everyday Victories" spots
About Charter Business
Charter Business, a division of Charter Communications, Inc., provides business organizations with scalable, tailored, and cost-effective broadband communications solutions, including business-to-business Internet access, data networking, business telephone, video and music entertainment services and wireless backhaul. Catering to the unique broadband needs of business customers, Charter Business offers competitively priced bundled products over its state-of-the-art, fiber-based network, helping businesses in a variety of industries maximize efficiency while continuing to grow. Charter Business is Metro Ethernet Forum Certified. More information about Charter Business can be found at charter-business.com.
Charter is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), regarding, among other things, our plans, strategies and prospects, both business and financial. Although we believe that our plans, intentions and expectations reflected in or suggested by these forward-looking statements are reasonable, we cannot assure you that we will achieve or realize these plans, intentions or expectations. Forward-looking statements are inherently subject to risks, uncertainties and assumptions including, without limitation, the factors described under "Risk Factors" from time to time in our filings with the Securities and Exchange Commission ("SEC"). Many of the forward-looking statements contained in this release may be identified by the use of forward-looking words such as "believe," "expect," "anticipate," "should," "planned," "will," "may," "intend," "estimated," "aim," "on track," "target," "opportunity," "tentative," "positioning" and "potential," among others. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this release are set forth in other reports or documents that we file from time to time with the SEC, and include, but are not limited to:
- our ability to sustain and grow revenues and free cash flow by offering video, Internet, telephone, advertising and other services to residential and commercial customers, to adequately meet the customer experience demands in our markets and to maintain and grow our customer base, particularly in the face of increasingly aggressive competition, the need for innovation and the related capital expenditures and the difficult economic conditions in the United States;
- the development and deployment of new products and technologies;
- the impact of competition from other market participants, including but not limited to incumbent telephone companies, direct broadcast satellite operators, wireless broadband and telephone providers, and digital subscriber line ("DSL") providers and competition from video provided over the Internet;
- general business conditions, economic uncertainty or downturn, high unemployment levels and the level of activity in the housing sector;
- our ability to obtain programming at reasonable prices or to raise prices to offset, in whole or in part, the effects of higher programming costs (including retransmission consents);
- the effects of governmental regulation on our business;
- the availability and access, in general, of funds to meet our debt obligations, prior to or when they become due, and to fund our operations and necessary capital expenditures, either through (i) cash on hand, (ii) free cash flow, or (iii) access to the capital or credit markets; and
- our ability to comply with all covenants in our indentures and credit facilities, any violation of which, if not cured in a timely manner, could trigger a default of our other obligations under cross-default provisions.
All forward-looking statements attributable to us or any person acting on our behalf are expressly qualified in their entirety by this cautionary statement. We are under no duty or obligation to update any of the forward-looking statements after the date of this release.
SOURCE Charter Communications, Inc.
Media, Anita Lamont, +1-314-543-2215 or Analysts, Robin Gutzler, +1- 314-543-2389 both for Charter Communications, Inc.