Print Page  Close Window

SEC Filings

S-1/A
CHARTER COMMUNICATIONS, INC. /MO/ filed this Form S-1/A on 11/01/1999
Entire Document
 
<PAGE>   111
 
BUSINESS STRATEGY
 
     Our objective is to increase our operating cash flow by increasing our
customer base and the amount of cash flow per customer. To achieve this
objective, we are pursuing the following strategies:
 
     INTEGRATE AND IMPROVE ACQUIRED CABLE SYSTEMS. We seek to rapidly integrate
acquired cable systems and apply our core operating strategies to raise the
financial and operating performance of these systems. Our integration process
occurs in three stages:
 
         SYSTEM EVALUATION. We conduct an extensive evaluation of each system we
     acquire. This process begins prior to reaching an agreement to purchase the
     system and focuses on the system's:
 
         - business plan;
 
         - customer service standards;
 
         - management capabilities; and
 
         - technological capacity and compatibility.
 
         We also evaluate opportunities to consolidate headends and billing and
     other administrative functions. Based upon this evaluation, we formulate
     plans for customer service centers, plant upgrades, market positioning, new
     product and service launches and human resource requirements.
 
   
         IMPLEMENTATION OF OUR CORE OPERATING STRATEGIES. To achieve our high
     standards for customer satisfaction and financial and operating
     performance, we:
    
 
         - attract and retain high quality local management;
 
         - empower local managers with a high degree of day-to-day operational
           autonomy;
 
         - set key financial and operating benchmarks for management to meet,
           such as revenue and cash flow per subscriber, subscriber growth,
           customer service and technical standards; and
 
         - provide incentives to all employees through grants of cash bonuses
           and stock options.
 
         ONGOING SUPPORT AND MONITORING. We provide local managers with regional
     and corporate management guidance, marketing and other support for
     implementation of their business plans. We monitor performance of our
     acquired cable systems on a frequent basis to ensure that performance goals
     can be met.
 
     The turn-around in our Fort Worth system, which our management team began
to manage in October 1998, is an example of our success in integrating newly
acquired cable systems into our operations. We introduced a customer care team
that has worked closely with city governments to improve customer service and
local government relations, and each of our customer service representatives
attended a training program. We also conducted extensive training programs for
our technical and engineering, dispatch, sales and support, and management
personnel. We held a series of sales events
                                       108